“Yoga and Exercise Mats Market by Material (Polyvinyl Chloride, Natural Rubber, Polyurethane, Thermoplastic Elastomer, Others), Distribution Channel (E-Commerce, Supermarket & Hypermarket, Specialty Store), End-Use, Region”
The global yoga and exercise mats market size is projected to grow from USD 11.7 billion in 2021 to USD 15.2 billion by 2026, at a CAGR of 5.3% during the forecast period 2021 to 2026. Increase in the rate of obesity across the globe is one of the major factor propelling the growth of the yoga and exercise mats market.
Many government bodies around the world are encouraging manufacturers to invest in environment-friendly components for developing yoga mats. In order to align with stringent government regulations, yoga mat manufacturers are shifting their focus from utilizing PVC materials to various eco-friendly material such as cotton, jute and many others. Companies such as Manduka, Prana, Yoloha, Jade Yoga, and Tomuno, among others, are focusing on utilizing components that dispense low carbon emission levels during the manufacturing process. For instance, leading yoga mat companies, such as Dragonfly Yoga, are diverting their investments toward developing eco-friendly and lightweight yoga mats to offer biodegradable and eco-friendly solutions.
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The polyvinyl chloride segment accounted for the largest share of the yoga and exercise mats market in 2020.
Polyvinyl chloride is used for manufacturing yoga and exercise mats as it is cheaper than other polymers, provides flexibility, durability, and is also easier to wash in comparison to other materials. Hence, polyvinyl chloride is preferred for manufacturing low-cost yoga and exercise mats. The use of polyvinyl chloride yoga and exercise mats is observed to be higher in developing countries, such as India, Brazil, Argentina, and Mexico.
The personal segment accounted for the largest share of the yoga and exercise mats market in 2020.
Yoga and exercise mats witness increased adoption for at-home workouts, as they are used as heat protectors, absorbing wipes, in garden laying, and other recreational activities. Yoga and exercise mats have more uses than their basic functions, due to which its consumption has been steadily increasing in the consumer market. This is projected to drive the growth of the yoga and exercise mats market during the forecast period.
Asia Pacific accounted for the largest share in the global yoga and exercise mats market in 2020
Asia Pacific accounted for the largest share of the yoga and exercise mats market in 2020. The countries considered for study in the Asia Pacific yoga and exercise mats market include China, India, Japan, South Korea, Malaysia, Thailand, Australia, and Singapore. According to the UN study, the number of yoga practitioners is maximum in the Asia Pacific region. Factors such as the local government initiatives to support the yoga industry, such as the AYUSH initiative by the Indian government, the presence of cheap labor and multitude of raw materials, the health consciousness and inclination toward healthy lifestyle among the youth, and the presence of many local manufacturers of yoga and exercise mats are responsible for propelling the demand for yoga and exercise mats in the Asia Pacific region.
Lululemon Athletica Inc (Canada), Columbia Sportswear Company (US), Adidas AG (Germany), Under Armor, Inc. (US), Sequential Brands Group Inc. (US), Airex AG (Switzerland), Jade Yoga (US), Manduka LLC (US), Hugger Mugger Yoga Products (US), Liforme Ltd. (UK), Barefoot Yoga Co. (US), Manufacturing Enterprises, Inc. (US), Quanzhou Sansheng Rubber Plastic Foamed Shoes Materials Co., Ltd. (China), La Vie Boheme Yoga (US), Arcade Accessory (India), Eupromed SRO (Czech Republic), Ningbo Mylon Rubber & Plastic Co., Ltd (China), Winboss International Co., Ltd (Taiwan), Xiamen Sanfan Sports Products Co., Ltd. (China), Alo Yoga (US), TEGO (India), Ecoyoga (US), Shenzhen Haifuxing Technology Co., Ltd (China), Shanghai Fitness Sourcing Inc. (China), Fitness Mats (India), and Yoga Direct LLC (US), among others are the key players operating in the yoga and exercise mats market.
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