Alkaline88 Sport launches in the US

Alkaline88 – the flagship brand of The Alkaline Water Company – was created in 2012, using pink Himalayan rock salt and creating a ‘deliciously smooth, clean beverage with more rapid absorption for elite hydration’ and a pH of 8.8.

Since its inception, Alkaline88 has made its way to over 80,000 retail outlets across the US, and risen to become the 10th largest enhanced water brand, as well as boasting the best-selling 1-gallon enhanced water product in the country.

With a focus on all-natural functional beverages, the company has expanded its product portfolio beyond the initial bulk alkaline water to include small sizes, sustainable aluminum options, and CBD-infused functional beverages.

So why move into sports drinks with Alkaline88 Sport? Firstly, the sports drink market in the US is an attractive one, Ricky Wright, CEO of The Alkaline Water Company, told us.

“The US sports drink category has grown from 85 million gallons in 2019 to 188 million gallons in 2021.

“That’s 122% growth of an incredibly large category in two years. Although the energy drink category is also experiencing strong growth at 44% over that same time-period, sports drinks are estimated to overtake energy in 2022. ”

Add into that the hydrating properties of The Alkaline Water Company’s existing products; along with FreshCap tech which stores ingredients in the cap.

“Alkaline88, as is, performs very well with athletes given our elite hydrating functionality,”Said Wright. “We saw an opportunity to take the hydrating properties of Alkaline88 water and layer on additional sports functionality to create a truly special and differentiated product for consumers. With our FreshCap technology powered by Vessl, we have created a functional sports drink unlike anything else in the market. ”

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